Internet Based Marketing And Ordinary Marketing Essay

The use of as a channel of promotion management in the developed world had gained rapid growth in the past two decades. Since the introduction of the World Wide Web (WWW) and development of browsers, the internet has become a popular platform for commercial transactions. The business world has become extremely competitive and there is a need for businesses to adopt new technologies in order to be competitive. The main difference between internet based marketing and ordinary marketing is that the internet is founded on abundance while the real world business is based on scarcity. The introduction of internet based business or electronic commerce offers vast and unique opportunities to businesses which are able to compete in the same level with every other business. Internet marketing Commonly referred to as e-commerce, internet based marketing uses technology in enhancing the use of electronic money transfer, internet marketing, management of inventory and mobile commerce among others. With the growth of technology, e-commerce has expanded to applications in online shopping as well as tracking orders, social networking, shopping cart software, online banking, document automation in logistics and supply chain and mobile business among others (D Anna, 2016: 1). The internet as a business tool The internet has, since its invention proven as an important tool in communication. Communication, on the other hand is vital for any business. This means that internet is a vitalShow MoreRelatedMaking Money Online Is Good Or Bad? Essay1582 Words   |  7 Pagesonline is that you earn money online while asleep. Like any business each business takes unique talents and abilities; mine are well suited for making money with the internet, and yours might be as well. Business Unlike any other business the online business can be done even without investing a single penny you have to pay your internet bills, of course. 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