Friday, March 20, 2020
buy custom Role of Media in Delivering News to the Public essay
buy custom Role of Media in Delivering News to the Public essay Todays world is heavily influenced by money. Maximizing profits and gains is more often than not considered more important than values and public interest. A local news station is mostly driven by bigger ratings rather than the story that demonstrates good moral judgment. It is the aspiration of every local station to expand nationally and even internationally. The news of the death of a major celebrity is usually viewed by many as captivating and engaging. The intricate details of this kind of news would interest many and so most TV stations would get to the specifics and make it the lead story. This was seen in the case of the death of Michael Jackson who was a major music icon. Such news as the death of a major celebrity cannot be overshadowed by the closing of city parks for three days a week. Therefore, as a News Director I would put the death of the celebritys death as the lead story. This would be the attention grabbing news which would bring in more ratings which translates t o more money. This approach is clearly the more realistic one, since in theory it would be better to headline the news that affects the public most, which in this case would be the park story. This example clearly illustrates that the process of news delivery is not as easy as it seems, it also brings to the fore the issue of the part played by the media in conveying news to the general public. Role of Media in Delivering News to the Public Media has many roles to play in society; the main one being the conveyance of precise and trustworthy news which is not subjective. The pblic largely depends on the media to say the truth on matters that affect them. This means that it is not the role of the media to bring unimportant and exaggerated news to the public. When news is broadcasted instantly or immediately to the audiences, there is the advantage that the public is quickly informed of the crucial issues quickly. This means that things are done based on real time news events. The downside of this is that it develops an impatient culture where people expect things to be done now rather than later. No one would want to wait to receive the latest news from news agencies when they could access it through their cell phones on social media sites or through news feeds on the internet. Every organization is expected to outline its corporate social responsibility and the media is not an exception to this norm. Theoretically the media is supposed to enlighten the public on major issues going on around the world without being biased. This means that they are charged with the responsibility of informing the public of the latest happenings objectively. The media ought to also provide solutions through interviews with experts on social, political, economic and any other matter. The media also has the responsibility of campaigning against social vices, glorifying good behavior and promoting peace in cases of war or unrest. It may seem that the online world has no ethical considerations but in actual sense it does, though most people may not adhere to them. For example intellectual property is treated as real property and the same respect is accorded to them. This meaans that some people refrain from such things as pirating on an ethical basis. There is also a legal aspect in the online world in that there are laws against cyber crime for example, hacking, which could cause serious problems especially for government agencies and financial institutions. If one does not adhere to these considerations, one could face jail time. It is also important to comply with the ethical considerations to ensure that someone elses hard work does not go to waste, especially in the case of intellectual property. There is a myriad of methods to deliver information to audiences in this era, some of which include TV and radio stations, websites, social media such as Facebook, Twitter and Linkedin, flyers, e-mails among others. The more modern ways of information delivery for example social media sites, ensures that even those who do not have time to listen to news through radio or TV can do it using their cell phones. Modern means of information delivery ensure that news from all over the world is accessed and instantly relayed. Conclusion The last century has seen tremendous changes in the media. More modern forms of news delivery have come up including the internet, television and radio which did not exist in the last century. Due to use of the latest technology, more and more people can access news faster and easier. There is also more global news. The more the media is growing, the bigger its responsibility to the public becomes. This means the media ought to painstakingly choose the right news at the right time for its audiences. Buy custom Role of Media in Delivering News to the Public essay
Wednesday, March 4, 2020
Seven Strategies to Provide Help for Teachers
Seven Strategies to Provide Help for Teachers Most teachers are eager to learn, want to improve, and work hard at their craft. Some are more natural than others and innately understand what it takes to be an effective teacher. However, there are many teachers that need time and assistance in developing the skills it takes to be an outstanding teacher. All teachers have areas where they are strong and areas in which they are weak. The best teachers will work hard to improve in all areas. Sometimes a teacher needs assistance in identifying their strengths and weaknesses as well as a plan to improve. This is a crucial part of a principalââ¬â¢s job. A principal should know each teacherââ¬â¢s individual strength and weaknesses. They should develop a plan for providing help for teachers that focus on areas that need improvement. There are many ways that a principal can provide help for teachers. Here, we examine seven strategies that a principal may use in developing a plan of improvement for each teacher. Identify the Essential There are many areas that a teacher must be solid in to be an effective teacher. Being ineffective in one area often has an effect on other areas. As a principal, it is vital that you narrow the focus to what you consider being the biggest areas of need. For example, you may be working with a teacher in which you have identified six areas that need improvement. Working on all six areas at once will be overwhelming and counter-intuitive. Instead, identify the two that you believe are most prominent and start there. Create a plan that focuses on improving in those top areas of need. Once those areas improve to an effective level, then you can create a plan to work on other areas of need. It is critical that teacher understands that you are trying to help them throughout this process. They must trust that you have their best interest in mind. A strong principal will build a relationship with their teacher that allows them to be critical when they need to be without hurting a teacherââ¬â¢s feelings. Constructive Conversation A principal should have in-depth conversations on a regular basis with their teachers about the happenings in their classroom. These conversations not only give the principal perspective about what is happening in the classroom, they allow the principal to give helpful suggestions and tips through informal conversation. Most young teachers especially are sponges. They want to improve and seek out knowledge of how to do their job better. These conversations also are significant trust builders. A principal who actively listens to their teachers and works to create solutions to their problems will gain their trust. This can lead to helpful conversations that can immensely improve a teacherââ¬â¢s effectiveness. They will be more open when you are critical because they understand you are looking out for what is best for them and the school. Video/Journaling There are occasions in which a teacher may not see something as an area in which they need to improve. In this case, it may be advantageous for you to video a series of lessons so that they can watch it back to understand what you are seeing in your observations. Watching video of your teaching can be a powerful tool. You will be surprised at what you learn about yourself as you watch the tape back. This can lead to powerful reflection and realization that you do need to change to your approach in how you teach. Journaling can also be an exceptional tool to help a teacher improve. Journaling allows a teacher to keep track of different approaches they have used and to compare their effectiveness days, months, or even years later. Journaling allows to teachers to look back at where they were and see how much they have grown over the course of time. This self-reflection can spark a desire to continue to improve or to change an area in which the writing helps them realize they need to make changes. Model the Skills Principals are supposed to be the leaders in their building. Sometimes the best way to lead is to model. A principal should never be afraid to put a lesson together that focuses on an individual teacherââ¬â¢s weakness and then teach that lesson to the teacherââ¬â¢s class. The teacher should observe and make notes throughout the lesson. This should be followed up with a healthy conversation between you and the teacher. This conversation should focus on what they saw you do in their lessons that many of their lessons often lack. Sometimes a teacher simply needs to see it done right to understand what they need to change and how they are supposed to do it. Set up Observations With a Mentor There are teachers that are experts at their craft who are willing to share their insights and experiences with other teachers. This can be powerful in many different areas. Every young teacher should be given the opportunity to observe an established veteran teacher and have them serve as their mentor. This relationship should be a two-way street where the mentor could also observe the other teacher and provide feedback. There are so many positives that can come out of this type of relationship. A veteran teacher may be able to share something that clicks with the other teacher and sets them on the path of them becoming a mentor someday themselves. Provide Resources There are so many resources that a principal can provide a teacher that focuses on every possible area in which they may struggle. Those resources include books, articles, videos, and websites. It is essential to give your struggling teacher a variety of resources that provide multiple strategies for improving. What works for one teacher may not work for another. After giving them time to look through the material, follow it up with conversations to see what they took from the resources as well as how they plan to apply it to their classroom. Provide Specific Professional Development Another way to provide help for teachers is to give them professional development opportunities that are unique to their own individual needs. For example, if you have a teacher that struggles with classroom management, find an outstanding workshop which deals with classroom management and send them to it. This training can be invaluable to improving a teacher. When you send them to something you hope that they are able to gain valuable, applicable insights that they can immediately bring back to their classrooms and apply.
Monday, February 17, 2020
Intergrated Marketing Communication Essay Example | Topics and Well Written Essays - 1500 words
Intergrated Marketing Communication - Essay Example In this study, the principles of ELM shall be discussed in line with the management of marketing communications of Jacobââ¬â¢s Creek with respect to its red wine labels. The primary concerned is understanding and appreciating how ELM is significant to the promotional and advertising schemes of the consumer organization identified. It is also the aim of this study to identify improvements to the persuasion strategies based on ELM concepts through the identification and determination of important variables that facilitate a positive response (i.e. purchase and referral). According to Petty and Cacioppo (1986), the developers of the ELM, attitude change can occur via two routes of influence depending on the degree of information processing or elaboration. The first is the ââ¬Ëcentral routeââ¬â¢ where the process of attitude change involves considerable cognitive effort to scrutinize and evaluate the arguments of the message being communicated (i.e. high elaboration likelihood). This condition usually occurs when people processing the arguments are highly motivated, deeply concerned or highly able to process the subject. The other route, called ââ¬Ëperipheral routeââ¬â¢, is where attitude change occurs with minimal effort to evaluate and understand the merits of the arguments (i.e. low elaboration likelihood). This usually happens when there is minimal motivation for the person to go into details or when there is insufficient reference to draw upon. Many models using the basic principles of ELM have been developed by consumer behaviour researchers. High elaboration likelihood state has been termed as ââ¬Ësystematic processingââ¬â¢ and the other state being called ââ¬Ëheuristic processing/use of simplifying decision rulesââ¬â¢ (Venkataramani Johar, Maheswaran, & Peracchio, 2006). According to Tam & Ho (2005, para. 18), systematic processing occurs when the person is knowledgeable and capable to assess the quality of the message. Chen & Lee (2008) describes people using
Monday, February 3, 2020
Theory and Knowledge Development in Nursing Essay
Theory and Knowledge Development in Nursing - Essay Example And the methods used to apply knowledge can be differed according to the convenience and particularity of the situations. Nursing is both a profession and a discipline nursing as field profession is a practice and when we consider it as knowledge it is a discipline. There are a number of theories advocated by scientists. Theories are definitely the backbone of any discipline and nursing is no exception here. Here I would like to make a brief explanation on the components of theory. Theory consists concepts that are inevitable for practice guidance. Nursing theories are formed out of concepts, definitions assumptions with or without the help of other disciplines or derived from different particular instances; and there are a number of inter- relationships made between them for predicting, explaining and prescribing things (Nursing Theories: An Overview). Theories universally contain concepts, prepositions, metaparadigm, philosophies and conceptual models. Concepts are occurred in mind as ideas on a phenomenon. This is an intellectual process through intuition. They indicate and signify ideas observations or experiences. For instance, relief can be an idea in nursing. Concepts can be useful in creating knowledge on phenomena. These concepts also are supported by constructs. Generally concepts are of three kinds; empirical, inferential and abstract. A statement of relationship between two concepts are said to be prepositions. Structural holarchy of contemporary nursing knowledge include components like metaparadigm, conceptual models, theories, and empirical indicators and their level of abstraction differs; and concepts and propositions are the important to explain a theory (Lesson, 2.1) There are several theories of nursing used by the practitioners today; and those theories are grouped into divisions according to the nature and functions of the theory. Nursing theories can be classified from different categories. Depending on its function it can be divided into four namely, descriptic, explanatory, predictive and perspective. Based on generalisability of their principles they are divided into Meta theory and grand theory. Middle range theory and practice theory are the third one based on the principles of the discipline. Looking from the stand point of philosophy, it can be needs theories, interaction theories, outcome theories and humanistic theories. But the important classification is into grand theories and middle range theories. Prominent among the theories today are Orland nursing theory, Newman theory, Parse theory, Peplaun Theory and Watson Theory. There are also theories called borrowed, which are adopted from other disciplines. Grand theories are the most abstract in nature. Grand theories are instrumental in making nursing as a science. Grand theories are built up on concepts and propositions that are less abstract. These theories are difficult to be practiced in daily nursing tasks. On the other hand middle range theory is mor e concrete. Middle range theories are originated from conceptual models directly. So, they are very much useful in current nursing practice. Middle range theories are of high middle level, middle- middle level and low middle level. 2. The meaning of metaparadigm of nursing? A metaparadigm is considered to be the way to describe concepts that concern any profession or domain. This concept was firstly introduced in early 1970ââ¬â¢s.
Sunday, January 26, 2020
An Analysis Of The World Film Industry Economics Essay
An Analysis Of The World Film Industry Economics Essay In this research project, the target audience should to be the people working in the film industry. The results might be better validated through consultation with his target group, however, obtaining this data, e.g. via a survey, is problematic, as it is hard to predict the return rates. For this reason, this primary research could not be done. Nevertheless, secondary research will be adapted in this project, and this chapter will still contain the data from some scholars in order to provide some evidence in answer to the research question. It will also contain some data and results from EcoWin. EcoWin is a web-based database that collates a wide variety of financial and economic time series from over 100 different countries. Moreover, the economic concepts used in this project will be the multiplier effects. This is because the multiplier effect is a method by which job opportunities and wealth are created by attracting new industry to an area. It is used to explain the relationships between an industry and the related creation of wealth in the area. It could increase the amount of industries in the area, which would create more jobs and hence wealth and the overall image of an area. 3.1 The Multiplier Effect The multiplier effect can be seen in most industries, and can illustrate the improvement and development of an industry. The multiplier will meet its greatest impact where idle resources exist. The following model (diagram 1) is an example of this theory. It shows how the film industry could affect the economy. Although the film industry has been established in a particular country, it will need to decide whether the film will shoot locally or overseas. Each step will lead to different consequences. For instance, where the film industry decides to shoot a film overseas, it may induce jobs to that country, which will help the country to improve their technology and cultural. Furthermore, this will help them to attract more companies from overseas to invest in their country. This may successfully raise some of the countrys GDP. As seen in Appendix 1, information from the UK council, it was stated that the multiplier effect had helped the UK gain à £425 million in tax revenue and had c ontributed à £1.6 billion to their GDP per year. This shows the significance of the multiplier effect to the economy. Diagram 1 Example of the Multiplier Effect in the Film Industry. Chapter 4. Data Analysis and Results The factors that might affect the economy are categorised as employment, tourism, technology and culture. Taking a film festival or shooting a film as an example, we can compare the unemployment rate during the hosting of the festival and during any other time. This is because the employment rate might only affect the countrys economy within a short period of time. In addition, the tourism, culture and technology elements spillover to the film industry might also affect the local or national economy. India, Korea and Hong Kong are all examples of developing countries that are showing good performance in their film industry. This chapter will compare the results from selected developing countries (India, Hong-Kong) and developed countries (UK, US), to see if there are any similarities and differences between them and why. This chapter will also try to investigate only one film Blood Diamond, released at the end of 2006, because the ranges of the film industry are too big. This film was produced in America but shot in South Africa, so it is a good example for this project to investigate. Furthermore, we will compare the tourism rate before and after the release of the film to see whether there were any affects to the economy. It might be easy for people to find out whether are there any relationship between film industry and the economy. Also, by finding some data of labour income and referring to the multiplier effect (diagram 1), we will draw a timeline of the film industry to see the threshold and investigate and analyse all the process the between developed and developing countries. The result may able to show whether the development of a film industry will help to increase the LDCs economy. 4.1 Developing countries (Hong Kong India) VS Developed Country (US) To find out whether the film industry could help and improve the LDCs economy, we will compare the growth of the film industry in developing countries and a developed country. 4.1.1Hong-Kong India Hong-Kong and India are both developing countries that are performing well in their film industries. Hong-Kongs film production reached its highest levels during the 50s and 60s. However, after the world war, the education of the new generations became more Occidentalising; one of the reasons for this is because traditional Hong-Kong films were not able to meet the audiences taste. Bringing in US films, also bring in their culture and technology. For example, the performed of the new 3D technology from the US in 2009, it had helped to increase the revenue for Hong Kongs film industry. From a report of US Commercial Service (2010), said that the new 3D technology has helped grow Hong-Kongs box office, it had gain US$151.9 million in 2009 which had grown 6.5 percent from 2008. It shows the affect of the USs film industry to the Hong-Kong economy. Moreover, from the Financial Express (2002), it had stated that the India film industry could contribute around RS 50000 crore to their GDP. Bhushan (2010) had also stated that the film industry had contributed $1.5 billion to the Indian economy from 2008-2009. The Website Indiancinema.com (2008) has stated that filmmaking in India may be the best among all developing countries because other countries are more sophisticated in their technologies. Moreover, it also provided evidenceà [1]à that the development of the film industry will support the economy. 4.1.2 US UK Nowadays, the US film industry could be considered the most successful, as it has produced such a high number of famous films. Also, the US film industry might have a higher budget for shooting films, because their financial resources are much more abundant compared to others. However, the US film industry was not like this at the beginning, and has undergone a number of development processes. The following shows the impact from film industry to UKs GDP in 2009; it had reinforced the fact that the film industry could affect the economy. Table 1 Summery of Economic contribution of UK film industry 2009. (Source: Oxford Economics) 4.3 Tourism: The inducement of tourism is one of the important factors that the government should pay attention to. Tourism might increase in other countries because of the publics attraction to the films or stars; it will create an incentive for the local economy. For example, the rise of tourism will also cause a rise in production, which may in turn raise the local economy. 4.3.1 South Africa Many scholars have agreed that the film industry might affect the economy by drawing in tourists attracted by the film. Figure 1 shows the total arrivals and departures of foreigners in South Africa. Both the arrivals and departures rates are increasing each year, showing successful development. In early 1986, both rates increased at a slow tempo until 1990, after which they both had a sharp increase. During 1995 and 1997, both rates are growing unstably, showing slight fluctuation. Mongabay (2009) stated that Africas economy had been shaped over many centuries, and started getting better in 1994 because of their new government policies, which also improved the health of their economy and saw a growth in their GDPà [2]à . Figure 1 South Africa: Total Arrivals/Departures of Foreigners. (Source: EcoWin) 4.3.2 America: 4.4 Labor Market: Employment/Unemployment The employment rate might only be significant in the developed world, with no reverent correlation in the third world. Refer to the Multiplier effect (Diagram 2), the exits of film industry will provide jobs for the local, and will induced jobs overseas in short run. The example of a US film Blood Diamond shows that, although the film industry will induce jobs to South Africa this will only apply while the film is shooting. This only shows a small effect on the local economy, unlike the countries that have built their own film studios, like the US, and who will be available to provide long-term employment opportunities. Figure 2 US: Full/Part time/Total Employment. (Source: EcoWin) It is important to note that the national employment rate is not affected by the film industry; however, it will affect the local employment rate temporarily. This is because the employment rate will only be affected while the film is shooting, unless the country builds a film studio in order to apply long-term employment. In other words, the film industry will only have a certain amount of effect in the national labor market. 4.4.1: South Africa: As the film industry may bring in some job opportunities for local people, Figure 5 shows the comparison of total employment and unemployment from 2001 to 2009, while Figure 6 shows the unemployment rate in South Africa. Table 3 in Appendix 3 shows that while the unemployment rate in South Africa in 2006 is at its lowest, the employment also starts to rise. Figure 3 South Africa: Total Employment/Unemployment. (Source: EcoWin) Figure 4 South Africa: Unemployment Rate. (Source: EcoWin) The film industry will be able to affect the employment rate locally in the short run; however, it will be impacting the income rate of the local people in the longer term. As Figure 7 shows below, the income rate is increasing each year; it started to grow faster in 1985, and rose sharply from 2000 to 2006. Relate this to Table 5 in Appendix 3, the income in 2004 is 141167, 156270 in 2005, rising to 193678.5 in 2006. It had increased by 37408.5 from 2005 to 2006, a sharp rise. Part of the reason for this might be that the film Blood Diamond was shooting during this period. It affected the local income gradually. Figure 5 South Africa: Labour Income. (Source: EcoWin) 4.5 Cultural; Culture will show the characteristic of a country and could represent a country in some cases. In the film industry, each country will have different interests in the type of film they produce. For instance, Indian movies will be more likely to contain song and dance but in the US they prefer more a more hi-tech approach. As the song and dance in the movie are already become a feature to Indian film, this is why people had called the Hindi cinema as Bollywoodà [3]à . Nowadays, people will recognise Bollywood as producing Indian films and Hollywood as producing American films; this could show the affect of culture. Sometime, the living habits of a country will be reflected in the movie. 4.6 Technology: The improvement of technology will affect the production of the economy and will have the power to affect the national economy as well. Where filmmakers shoot films in other countries, they might bring in some new technology. Or technology will be improved through communicating and competing with other countries. For example Avatarà [4]à in 3D was a novelty to many people around the world and attracted a wide audience, which resulted in high box office profits. US Commercial Service (2010), it has stated that gross revenue of Hong Kongs film industry is expected to expand in the coming years because of the opening of new multiplexes and 3D cinemas, and strong government support If this film had been released in some LDCs, it would have created an awareness and interest of some new technologies amongst the locals, who may not have seen this kind of high technique film before. It would enable let the LDCs to gain knowledge and information by the inducement of technology, or they may decide to use the same techniques used in the film in their own productions. Furthermore, the exchange of technologies between countries will cause a technology spillover. 4.7 Government Policy: Tax With regards to a government helping the film industry through tax relief, Wallack (2008) quoted a report by Massachusetts Film Office showing that when Walt Disney Pictures spent $50 million filming in Massachusetts in 2006, the company received nearly $10 million in credits from the state. The action of the government can affect the growth of the film industry, as shown in the example of tax relief. Moreover, it will be able to encourage local production. The American Jobs Creation Act of 2004 included, amongst a myriad of other business tax breaks, a measure to benefit small movie production by allowing full write-off of production costs up to US$15m, at a presumed cost of US$336m. On the other hand, in the early 70s there were loopholes in the US tax system, which caused shooting to exceed budget, which had a negative effect on the economy. Chapter 5. Conclusion Production, consumption and distribution are important in the film industry; these may affect the profits that the country may earn. For instance, if a countrys production levels are high, it may increase their employment rates and distribution and may raise the reputation of the country, which might then increase investment from other countries. Every country will have to face developmental stages, which shows the improvement of each sector in the country. Take the film industry as an example: not every country had cinemas from the very beginning but each started to develop as time went on. The development of the film industry might affect the economy because as people had more social time than working time in the past, they would tend to spend their time watching shows or performances. The increase of globalisation has made the film industry an international commodity. The success of the film industry in Hollywood has always been an objective for most of the countries. However, Rod (1998) argued that there is evidence that the US is losing the comparative advantage in the international media market. This is because of the rise in competition; nowadays most countries have their own productions in the film industry. But most of the film industries in the world were impacted by American filmmaking because it used the highest technology in this field during the films Golden Age . 5.1 Implications of the Study: The purpose of this study was to find out whether the film industry could affect a local economy. If it is a successful pathway, this sector could alert LDC governments to pay more attention to this. 5.2 Limitations of the Research: Not many scholars are focusing on the development of the film industry in a country. There is little data on this, therefore, which will impact the accuracy of this project. Moreover, problems relating to the primary research survey might affect the final result. 5.3 Recommendations for Further Research: The film industry might be one of the sectors that the government should try to pay attention to. While it may not result in large increases to an economy, there are still benefits to be gained. Because of the word limit that applies to this project, it is not possible to cover in detail every question relating to this topic. Further research should firstly focus on whether the film could impact the income in developed countries, if yes, it may be a useful resource for LDCs. Secondly, is the level of development is important in determining, if film is going to affect the national consciousness. In addition, investigation should be made into the measures that could be uses to answer the questions of impact.
Friday, January 17, 2020
Barriers to Communication Essay
Organisational communication relates to the way organisations adapt themselves to changing environments, externally and internally. The focus is on interaction with stakeholders and within the organisation and with co-workers. In these interactions different perceptions (in meanings and interests) must be dealt with to create common ground. Barriers to communication refers to any kind or form of communication impediment within an organization such as noise, bureaucracy and semantic differences. The organisation that I used to work for is SIRDC and it is primarily involved in scientific research and innovation. It is located around 15kilometres away from town in the Hatcliffe Extension area. The barriers to communication in the organisation include the following: Semantic barriers Did you hear what I meant for you to hear? This has been a frequent statement in the boardrooms! 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Thursday, January 9, 2020
The Cyber Crimes of Albert Gonzalez - Free Essay Example
Sample details Pages: 8 Words: 2350 Downloads: 6 Date added: 2017/06/26 Category Information Systems Essay Type Analytical essay Level High school Tags: Crime Essay Cyber Security Essay Did you like this example? Dear Ms. Kazi, As per your request on the 2nd of November, I am attaching a report analyzing the cyber crimes of Albert Gonzalez. Cyber crime is serious offence and can carry long jail terms for serious offenders. Donââ¬â¢t waste time! Our writers will create an original "The Cyber Crimes of Albert Gonzalez" essay for you Create order Albert Gonzalez is currently serving a sentence of 20 years for his crimes. Albert was involved in one of the biggest hacking conspiracies in recent times. He was picked up by the authorities for hacking crimes and fell under their watch as they promised to exchange punishment for his services. He proceeded to help the authorities learn much about computer hacking. But still he could not resist crime. Behind the authorities backs he started to involve himself in hacking and cyber crimes. For which he was eventually caught and is currently serving jail time for. This report will detail those crimes. In this report I will detail all the activities Albert Gonzalez was involved in. As well as a general overview of cyber crime and the punishments received by Albert Gonzalez and what should be done about cyber crime and cyber criminals and hackers. I hope this report is insightful and informative. Along with that I hope I can shed some light on cyber crime and the law regarding cyber crimes. Also the punishments that can result from cyber crime. Yours Sincerely, Gibran Ahmad A REPORT ON THE CYBER CRIMES OF ALBERT GONZALEZ Executive Summaryà 1 Introduction2 Aim Authorizations Scope Limitations Body3 2.1 Cyber crime 2.1.1 Albert Gonzalez 2.1.2 Punishment Conclusions 6 Recommendations..7 List of references..8 Executive Summary Cyber crime is a rapidly growing form of crime in the modern world. As we make our way through the 21st century we are finding that our technological world is being penetrated by cyber criminals. Hackers like the one detailed in this report, Albert Gonzalez, prey on innocent victims and rob and steal ruthlessly destroying more than one or two peopleà ¢Ã¢â ¬Ã¢â ¢s lives. This report will detail cyber crime and al that it has becomes in todayà ¢Ã¢â ¬Ã¢â ¢s world. It will also detail Albert Gonzalez and his crimes and the punishment he received for his crimes and the law regarding cyber crime. I will make conclusions as to the punishment dealt to Albert Gonzalez and I will give recommendations on what I think should be done with cyber criminals and hackers such as Albert Gonzalez. This report will carry a close analyzation of cyber crime and the law and the lawà ¢Ã¢â ¬Ã¢â ¢s regarding cybercrime and cyber criminals and hackers. Hopefully this report will be of use a nd highlight the main points of cyber crime and the law. Also it will hopefully be an interesting insight into the particular case of the cyber criminal Albert Gonzalez and how the law has dealt with him. Introduction The aim of this report is to detail the crimes of Albert Gonzalez so as to provide an insight into the world of cyber crime and cyber criminals and how the law deals with them and how the law has been made in recent times to deal with the problem of cyber crime. This report has been prepared for Ms. Methab Kazi, my instructor at Management Development Institute, Islamabad. It is through her authorization that this report has been prepared. The scope of this report is to focus on three main areas. Those are, cyber crime, Albert Gonzalez and the punishment dealt to him and the punishments that are imposed for hackers and cyber criminals under the law these days. The limitations of this report are that it cannot cover all the material involved in such a complex topic such as this but can only focus on the brief summation of the one particular case, that of Albert Gonzalez and in doing so shed some light on the subject of cyber crime and the law. Cyber crime is a serious ad growi ng problem in the modern world. With all the technology available in the world today it is not all as safe as you would like to think. Hackers and cyber criminals have destroyed many a bank account and many peopleà ¢Ã¢â ¬Ã¢â ¢s lives in their wrongdoings. There is no real definition of cyber crime, but basically à ¢Ã¢â ¬ÃÅ"It refers to illegal internet mediated activities that often take place in global electronic networksà ¢Ã¢â ¬Ã¢â ¢ (Cyber Crime Law, 2012). Hackers and cyber criminals exploit the wide range of information available about people on the internet. They steal information and data and use it for their own purposes, usually credit card numbers and such which they use to steal money from the average internet user and spend it on themselves. This is known as fraud. Other cyber crimes include trafficking in child pornography, stealing of intellectual property and violating privacy. à ¢Ã¢â ¬ÃÅ"Cyber crime, especially through the internet, has grown in imp ortance as the computer has become central to commerce, entertainment and governmentà ¢Ã¢â ¬Ã¢â ¢ (M Dennis, 2013). So we can see that cyber crime is a serious problem and there have been many famous cyber criminals in recent times, especially the 21st Century. This report will detail the cyber crimes of a famous cyber criminal in the 21st Century by the name of Albert Gonzalez. It will look at the law regarding cyber crime and the penalties incurred by Albert Gonzalez in his crimes. Albert Gonzalez was known online as à ¢Ã¢â ¬ÃÅ"CumbaJohnnyà ¢Ã¢â ¬Ã¢â ¢. He was the mastermind behind a black market website where hackers could sell information such as stolen credit card numbers, and various other information like passport details and social security numbers. This crime ring went by the name shadowcrew.com. He was arrested for his criminal activities in 2003 and when he came under the possession of the authorities they offered him to switch sides and help them catch cyb er criminals. He accepted and became involved with the government of the United States in what they called Operation Firewall. An operation to bring down cyber criminals. He helped the government learn much about cyber crime and with his help 28 different hackers from not only the United States but in six other countries across the world were brought to justice. Their crimes estimated at being worth about 1.7 million dollars US. For his help in catching these criminals he was set free by the United States government and all charges against him were dropped. He was also offered a job with the Secret Service, which he took. But once with the Secret Service, Albert once again turned to his old ways and partnered with another hacker named Makisim Yastremski. He developed a new persona known as à ¢Ã¢â ¬ÃÅ"soupnazià ¢Ã¢â ¬Ã¢â ¢ and in partnership with Yastremski formed a new ring of cyber criminals. Gonzalez and his fellow criminals began to drive around town with a powerful ante nna and sitting outside in the parking lots of major stores and department stores began to break into the stores systems and steal countless credit card numbers. Gonzalez then used to transfer this information to his friend Yastremski and he would sell the numbers to the highest bidder. Whilst all this was happening Gonzalez stopped working for the Secret Service and started to live large with all the stolen money he was making from his cyber crimes. The Secret Service began to suspect that Gonzalez was up to his old ways but did not have any proof. He had taught them most of what they knew about hacking, and covered his tracks cleverly. But when his partner living in the Ukraine, Yastremski, was caught by the authorities, all the trails led back to Gonzalez and he was once again caught. In August 2008 Gonzalez was indicted in Federal Court. He pleaded guilty to all charges and in March 2010 was sentenced to twenty years in prison. This is to date the harshest sentence or punishmen t for cyber crime ever handed down in US history. The companies hit by Gonzalez and his men were said to have spent in excess of 400 million dollars to cover their losses. We can see that the penalty incurred by Albert Gonzalez was indeed severe, as it should be. Cyber crime is not something to be taken lightly and the figures of damage held by the companies which included major chains like Target and Barnes and Noble show this. Many peopleà ¢Ã¢â ¬Ã¢â ¢s lives can be destroyed by the malicious acts of cyber crime. Money that they have worked so hard for is stolen in matter of moments and they are often left with nothing and no compensation. The sentence of twenty years imprisonment for Albert Gonzalez was a fair verdict and his trial was a crucial decision and a major step forward in fighting cyber crime and cyber criminals. The law in regards of cyber crime is serious and as we can see from Gonzalezà ¢Ã¢â ¬Ã¢â ¢s sentence often carries heavy penalties. Though the crimes o f Gonzalez were quite a big deal and were on a large scale, even small acts of cyber crime should be heavily punished. The law regarding cyber crime is tight but as we move forward in the 21st century surely there will be more and more cyber crime. à ¢Ã¢â ¬ÃÅ"The number of cyber attacks is increasing at a rapid rate.à ¢Ã¢â ¬Ã¢â ¢ (Pc Tools, n.d) In the United States in 2009 there was a report made by the Internet Crime Complaint Center, which is collaboration between the National White Collar Crime Centre and The Federal Bureau of Investigation (FBI). The report stated that there had been 336,655 complaints against cyber crime in 2009, which was a 22.3 percent rise from the year before. It also stated that these attacks totaled $559.7 million US dollars, a 111 percent rise from 2008. The law should leave itself open to constant change and reform in the fight against cyber crime. Hopefully the harsh sentence handed down to Albert Gonzalez will serve as a warning to all those future cyber criminals and hackers that wish to break the law. So we can see from all this that there is now in the modern era a serious rising new threat in the world and that threat is cyber crime. Hackers and cyber criminals are the new wave of law breakers in the technological world we live in today. Cyber crime is not limited to just what we have seen in this case which is the theft of money. Fraud and theft of intellectual property are just as much a threat as having your credit card number stolen, so watch out. Be careful what you buy online and what information you choose to share about yourself. These days not even a secure site like Facebook is safe. Any information you put up about yourself online can be stolen or used against you, so it is best to be careful and only buy things you like from trusted secure websites that have an established name in the online market. The case we have seen above is an extreme one as Albert Gonzalez is to date the man carrying the harshes t punishment for cyber crime in United States history. The thing is that not only smaller acts of cyber crime and smaller time operators should be heavily punished. The example of Albert Gonzalez has two faces, on one hand it serves as a shining example of how the law can always bring you to justice, but on the other hand the extremities of the crimes may serve as a negative influence on some. The extreme nature of Albert Gonzalezà ¢Ã¢â ¬Ã¢â ¢s crimes could also inspire other men of similar ambitions to try and get away with what he did. So, there are always two sides to the coin. But no matter what challenges we face in the future, whatever type of outrageous acts of cyber crime may be uncovered, the law should remain on top. With changing laws toward cyber crime and changing and evolving with the times and harsher and harsher punishments we should be able to successfully manage the fight against cyber crime. Conclusions The conclusions that we can draw from this report are that cyber crime is a serious problem that we are facing in the 21st century. The extreme crimes of one Albert Gonzalez as detailed in this report earned the harshest sentence handed down in United States history. Hacker Gonzalez was sentenced to twenty years in prison. Cyber crime is on the rise and so the law has to rise to meet these individuals that seek to break the law. Harsher and harsher punishments are being imposed for those who are caught doing cyber crime and so they should be. Albert Gonzalezà ¢Ã¢â ¬Ã¢â ¢s sentence of twenty years imprisonment should serve as a severe warning to all those who wish to involve themselves in these kind of malicious acts. Cyber crime is just as wrong as any other major form of breaking the law and should be dealt with accordingly. Individuals should look at the sentencing of Albert Gonzalez and consider carefully the attractiveness and the ease of getting away with these types of acts as compared to the punishments they could receive if caught. In doing this they should be able to conclude that crime never pays. Recommendations The recommendations that I am making in light of this report are that the law should take a severe stance against cyber crime and cyber criminals and hackers. The governments in all countries across the world should set up special organizations that deal with cyber theft and cyber crime. These specially developed and specially manned operations should be there to deal with the malicious acts of cyber crime and their victims. They should also be there to investigate cyber crime and try and bring down hackers and cyber criminals. These organizations should be there for the sole purpose of catching cyber crime and cyber criminals. Along with this the governments of countries across the world should look at tightening up the law in their country in regards to cyber crime. Strict regulatory laws and laws defining punishments for cyber crime should be imposed. List of References Cyber Crime Law, viewed 28th December 2013 www.cyber-crime-law.com/ M Dennis, 2013, Cybercrime Encyclopedia Britannica, viewed 28th December 2013 www.britannica.com/EBchecked/topic/130595/cybercrime Pc Tools, viewed 4th January 2014 www.pctools.com/security-news/harshest-punishment-computer-history
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